Privacy Policy

NuVitale Life ("NuVitale," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information gathered through our website, www.nuvitalelife.com (the "Site"), including our contact forms, service inquiry forms, and booking request forms.

This Policy covers information collected through the Site only. It does not govern information collected as part of your medical care. If you are a patient or prospective patient, the collection and use of your protected health information (PHI) is governed separately by our Notice of Privacy Practices, provided to you at the time of your care, in accordance with the Health Insurance Portability and Accountability Act (HIPAA).

By using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

When you submit a form on our Site — including our services inquiry form, contact form, or booking request form — we may collect:

• First and last name

• Email address

• Mobile phone number and mobile carrier

• Preferred contact method (call or email)

• Service(s) you are inquiring about

• Any message or notes you include in a free-text field

We do not collect payment information, insurance details, or medical records through the Site.

1.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies and similar tracking technologies, including:

• IP address and approximate geographic location

• Browser type and version

• Device type and operating system

• Pages visited, time spent on pages, and navigation path

• Referring URL (the page you came from)

• Date and time of your visit

This information is collected using first-party and third-party cookies and tracking scripts, including those placed by Google Analytics, Google Ads, and Meta (Facebook/Instagram). See Section 4 for more detail.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your service inquiries and contact form submissions

• To schedule or confirm appointment requests

• To send appointment reminders, follow-up communications, and care coordination messages via phone, email, or text (SMS)

• To send marketing communications about our services, promotions, and wellness content, where you have provided consent or where permitted by applicable law

• To analyze Site usage and improve the performance, content, and user experience of the Site

• To measure the effectiveness of our advertising campaigns

• To comply with legal obligations and enforce our terms

We will never sell your personal information to third parties.

3. SMS and Text Message Communications

By providing your mobile phone number on any form on our Site, you consent to receiving text messages (SMS) from NuVitale Life. These messages may include:

• Appointment reminders and scheduling confirmations

• Follow-up messages from our care coordination team

• Service updates and wellness content

Message frequency will vary. Standard message and data rates may apply depending on your mobile carrier and plan.

Opt-Out: You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. After opting out, you will receive a single confirmation message and no further texts, except as required for legal or safety purposes.

Help: Reply HELP to any text message for assistance, or contact us directly at (678) 304-0480 or info@nuvitalelife.com.

We do not share your mobile number with third parties for their own marketing purposes.

4. Cookies and Third-Party Tracking Tools

Our Site uses cookies and similar technologies to operate, analyze, and improve performance. Below is a summary of the third-party tools we use and how they process data.

4.1 Google Analytics

We use Google Analytics to understand how visitors interact with the Site. Google Analytics collects data such as pages visited, session duration, and traffic sources. This information is aggregated and used to improve the Site. Google may also use this data in accordance with its own privacy policy.

• To opt out of Google Analytics tracking across all websites, install the Google Analytics Opt-Out Browser Add-On at: tools.google.com/dlpage/gaoptout

4.2 Google Ads

We use Google Ads to display advertising to users who have visited our Site (remarketing) and to track conversions from ad clicks. Google's tracking pixels and cookies may be placed on your device when you visit the Site.

• To manage your ad preferences or opt out of interest-based advertising, visit: adssettings.google.com

4.3 Meta Pixel (Facebook / Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, to build audiences for future campaigns, and to track user actions on the Site (such as form submissions). Meta may use this data in accordance with its own data policy.

• To manage your ad preferences on Meta platforms, visit: www.facebook.com/adpreferences

4.4 GoHighLevel (Email & Marketing Automation)

We use GoHighLevel, a customer relationship management and marketing automation platform, to manage contact records, send email communications, and coordinate follow-up messaging. When you submit a form on our Site, your information may be transmitted to and stored in GoHighLevel.

GoHighLevel processes data on our behalf and is contractually restricted from using your information for its own purposes.

4.5 Webflow

Our Site is built and hosted on Webflow. Webflow may collect standard server log data, including IP addresses and browser information, as part of its hosting infrastructure. Webflow acts as a data processor on our behalf.

4.6 Cookie Management

Most browsers allow you to control cookies through your browser settings. You can choose to block or delete cookies; however, doing so may affect the functionality of certain parts of the Site. For more information on managing cookies, visit your browser's help section or www.allaboutcookies.org.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

• Service Providers: We share information with third-party vendors who help us operate our Site and business, including Webflow (hosting), GoHighLevel (CRM and marketing), Google (analytics and advertising), and Meta (advertising). These vendors are bound by data processing agreements and are not permitted to use your information for their own marketing purposes.

• Legal Compliance: We may disclose information if required to do so by law, court order, or governmental authority, or to protect the rights, property, or safety of NuVitale Life, our patients, or others.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections described in this Policy.

6. Healthcare Information and HIPAA

NuVitale Life is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). However, this Privacy Policy governs information collected through our website only and does not constitute our HIPAA Notice of Privacy Practices.

If you become a patient of NuVitale Life, you will receive a separate Notice of Privacy Practices that explains your rights regarding your protected health information (PHI) and how we are required to use and disclose it under federal law.

For questions about your rights as a patient or to request a copy of our Notice of Privacy Practices, please contact us at info@nuvitalelife.com or (678) 304-0480.

7. Data Retention

We retain personal information collected through the Site for as long as necessary to fulfill the purposes described in this Policy, respond to your inquiry, comply with our legal obligations, and resolve any disputes. When information is no longer needed, we take reasonable steps to securely delete or anonymize it.

8. Data Security

We take reasonable technical and organizational measures to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. These measures include secure transmission protocols (HTTPS), access controls, and working with reputable third-party vendors who maintain their own security programs.

No method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you.

• Correction: Request that we correct inaccurate or incomplete information.

• Deletion: Request that we delete your personal information, subject to certain legal exceptions.

• Opt-Out of Marketing: Unsubscribe from our marketing emails at any time by clicking the unsubscribe link in any email, or by contacting us directly. You may opt out of SMS communications as described in Section 3.

• Do Not Track: Some browsers transmit "Do Not Track" signals. Our Site does not currently respond to such signals, but you may use the opt-out tools described in Section 4 to limit tracking.

To exercise any of the above rights, please contact us using the information in Section 12.

10. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Site. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

11. Links to Third-Party Websites

Our Site may contain links to external websites, social media platforms, or third-party services. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their content or privacy practices.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other business reasons. When we make material changes, we will update the Effective Date at the top of this page. We encourage you to review this Policy periodically.

Your continued use of the Site after any changes become effective constitutes your acceptance of the updated Policy.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

NuVitale Life Management

4245 Johns Creek Parkway, Suite A

Suwanee, GA 30024

Phone: (678) 304-0480

Email: info@nuvitalelife.com

Website: www.nuvitalelife.com

‍